The first thing that comes to the mind when you hear the word AI is Agent Smith of Matrix or may be the Terminator franchise.
Though not that advanced but chatbots are close and can be considered to mark the commencement for that. They are rather the service-based web integrations or popular software apps that are interactive and use language based protocols for mimicking the human interactions.
Chatbot is the shorter version of the Chatterbox and they are the smart and automated computer programs or conversational identities that interact with customers just like a humans through commands or texts or both and solve their queries.
So the chatbots are precisely AI or Artificial Intelligence features which is used by the major messenger applications like Telegram, Facebook Messenger, Skype, Kik or WeChat. In smooth flowing format of conversation, they offer specific and instant results.
How Chatbots Change the Web Interactions?
Let’s simplify this for you. For instance, when you open your laptop, tablet or phone to find something, you need to go through a number of steps prior to reaching the final step.
For example, when you want to purchase a new handbag, first you have to open the men/women section and then choose the type of bag that you are looking and then perhaps the brand or the features that you want and finally you buy it. All through the process you are sent from one page to another.
Chatbots make the task simpler. You don’t have to navigate from one place to another on the site. You can just open the chatbot and text whatever you need and the chatbot will simply get you whatever you need.
So what you initially had to find through Google can now be found in the form of questions and answers. The chatbots will answer to all your queries.
Why Are Chatsbots the Future of Web Development?
The chatbots are the fastest becoming drivers of customer experiences onsite. In fact the market around the chatbots is expected to enhance to around $1.5 billion approx. by 2025.
The benefits that are provided by the chatbots to the user experience is one of the main reasons behind it. Here are some of the ways in which chatbots improve the experience of those who visit the website –
- Navigation – Thechatbots on the website help the users to navigate easily and decrease the frustration of not getting the product that they are looking for. For example, if there is a certain period of inactivity, a popup window can be provided by the chatbot prompting users to look for guidance.
- Customer Service – Instead of employing the dedicated staff for resolution of problems, the chatbot interfaces can troubleshoot the issues of the customers and offer a similar customer service experience at much lesser cost.
- Ecommerce – The ecommerce websites can use chatbots for upselling and pushing the products that the consumers may not have considered earlier. The chatbots can mimic the experience of being assisted by a salesperson through realistic processing of human language for guidance provision, addition of items to customer carts and suggestions of expedited options of shipping.
These are just some of the ways how chatbots can be integrated for offering a more powerful experience to the consumers. But the technology is still in its infancy and their full potential is yet to be seen.
In this dynamic world, users are always on the lookout for new and exciting apps as they are using. Now web development companies always want to make the website more user-friendly for attracting and engaging more and more people towards the businesses. If they cannot deliver that, they won’t be able to survive competition and they will switch to a different app.
Chatbots provide the reason because of which the web developers providing the facility of chatbots will hold a place in the market because of the benefits that chatbots provide both for users as well as the developers.
What’s more, chatbots are not just time-saving and exciting for customers but they also are cost-effective according to the experts of the reputed digital marketing company. This is because businesses now do not have to recruit massively for customer service and keep on paying them over the years. The chatbots are just a one-time investment and can handle thousands of customers at once so it is a win-win situation for all.