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When you design new content for your site, it’s imperative that you consider SEO. Optimizing your pages and blog posts helps to drive traffic to your site, and supports Google to determine relevance. Once you’ve completed your keyword research, it’s essential to put your keywords in all the right places. For a fully optimized website, these are some of the most important places to put SEO keywords on your website.
1 . The Page Title
One of the most important places to put SEO keywords on your website is in the page title. Google pays plenty of attention to the page title, so putting your keywords here will boost your page rankings. Remember, your keyword phrase should be positioned at the start of the title, as opposed to the end.
On your website, you’ll have several forms of written content, whether it’s blog articles or landing pages. SEO best practices advise that you should not repeat your keywords excessively. Include your keyword a few times, plus variations of the words, and synonyms. AAM Consultants suggests ‘to include keywords no more than five times in a standard blog post.’ To improve search engine rankings for your content, you should use your main keywords near the beginning of the content, in the first few sentences.
3. Web Address
You should include SEO keywords in the web addresses of your different pages. It’s helpful to have a keyword as part of your domain name, however, this may not always be an option. You can also include keywords in your subdomain name, your folder name, and within your page names.
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Subheadings are useful to draw the reader’s attention to the key info. Reader’s often use subheadings to decide how relevant the content is, and these headings will also come up in the featured snippet box. It’s advisable to put your keywords into at least a few subheadings.
Links remain one of the top-ranking factors for SEO, which is why it is important to optimize these. Use keywords in your links, but make sure that the anchor texts are varied. If you keep using the same anchor for all your links, this can negatively affect your SEO. To vary your anchors, try using latent semantic indexing keywords. LSI keywords refers to phrases that are similar to your target keywords.
6. Meta Descriptions
Another important place to put your SEO keywords is within the meta description. The meta description comes up as the secondary part of the SEO result. The MD is not a ranking factor directly, but it does help Google to determine the relevancy of your content. Internet users look at the meta description when they are choosing whether to click through to your website.
7. Website Images
Internet users can also find your content via images (because these are all indexed). To use keywords appropriately for your images there are several things you can do. You should choose images that appropriately reflect your content, and include keywords or similar words in the file name. You can also add SEO keywords as part of the image titles and within the ‘alt text’ section.
8. Optimize Your Videos
If you use videos to promote your company, you’ll need to optimize these too. Write a video transcript that helps Google to understand what the video is about. When you’re writing your video transcript, be sure to include your keywords and LSI keywords. Don’t forget to add a description and title, and use a few keywords here too.
Keyword practices to avoid
As well as best practices, there are a few keyword practices that you should avoid at all costs! The following tactics could land you with penalties that negatively affect your search engine rankings.
- Overusing anchor text: As briefly mentioned above, avoid using the same anchor text too many times. Google hands out penalties for websites that do this.
- Keyword stuffing: Using your keywords an excessive amount of times can actually damage your search engine rankings.
- Keywords where they don’t fit: It’s best to be as natural as possible when you are placing keywords on your website. Putting keywords where they don’t fit will negatively affect the user experience.
When it comes to optimizing your site, SEO best practices and trends change from time to time. With this in mind, it’s important to always read up on the latest SEO strategies. With these eight tips, you’ll soon improve the quality of your website and increase traffic.